How can cosmetic packaging boxes and social media coexist?

How can "cosmetics packaging boxes" coexist with "social media"? If you often frequent social media platforms such as Douyin, Xiaohongshu, and Kuaishou, you will find that "unboxing videos" are extremely popular on these platforms, especially in the cosmetics industry. But how can the unboxing experience become more meaningful when shared on social media?

Whether it is the customers or the netizens watching the opening box videos, the first thing they see is not the product itself, but the product packaging box. The user's first impression of the brand begins from this moment. The perfect combination of the packaging box and the product creates a smooth transition from opening the box to using the product. All the emotions during this process are part of the opening box experience.

Take Douyin as an example. When we search for a cosmetics brand on Douyin, apart from advertisements, most of the content that appears on the page are opening box videos of that product. These products receive hundreds or even thousands of likes and shares. Some well-known beauty hosts even have likes reaching over ten thousand. Not to mention their views and plays. For the brand, every play of the product is a form of promotion. Carefully watching the videos, we will find that before introducing the product, they will focus on introducing the cosmetics packaging box and the feeling at the moment of opening the box.

"Social media" is a double-edged sword. Although "social media" provides an opportunity for product marketing, at the same time, if there are any flaws in the product and its packaging box, they are also likely to be magnified. When designing the packaging, we need to understand the target customer group and thus better customize a cosmetics packaging box that meets their aesthetic standards based on the needs of customers. Besides the appearance design, the structure of the packaging box should also be more flexible. Besides requiring a convenient opening and closing method, if the packaging box has multiple functions after the product is used up, it can also add points to the product.

Although most users will choose products based on their reputation and efficacy when making a purchase, the cosmetic packaging box can determine whether customers will share on social platforms, and also determine whether potential users will learn more about the product when they first see the packaging box.