The case of the luxury gift set from Fendi
Fendi is a very popular luxury brand in Italy. It was founded by Edoardo Fendi and Adele Casagrande in Rome in 1925. Fendi initially started with leather products. Up to now, its brand has a wide range of products, including clothing, shoes, perfumes, jewelry, etc. However, its most renowned products are handbags and leather bags. These handbags not only have impeccable craftsmanship but also have very creative designs.
When it comes to Fendi handbags, the Fendi Brown Leather Bag (Fendi Baguette) launched in 1996 is perhaps the most classic. Just last year, Fendi, drawing inspiration from its brand luxury packaging boxes and handbags, introduced a new series of Packaging handbags. This was first showcased at the 2020 autumn men's fashion show. Subsequently, different color versions of the Packaging handbag series were launched in its women's collection.
At the 2020 autumn-winter fashion show, Fendi successfully captured the attention of consumers by using different colors and the Fendi Packaging series with various brand packaging. This time, Fendi has added more color options to its collection. The color scheme mainly consists of neutral tones. In terms of design, it draws inspiration from its square luxury gift boxes.