How did Tiffany's packaging boxes become the most popular packaging worldwide?

The primary function of the jewelry packaging box is that it can explain to consumers why your product is different from others. For the majority of people, the iconic robin's egg blue jewelry packaging box is easier to recognize than the jewelry itself. Originally, the packaging box was purely for product packaging, but now it has evolved into a marketing tool with multiple additional functions, just like the Tiffany blue box. 
The Tiffany Blue color in the Pantone color matching system chart is number 1837, and it is not available for purchase. Since 1998, the Tiffany Blue box and the Tiffany Blue color have been registered as trademarks. Without a doubt, the Tiffany packaging box is the most famous retail packaging box in history. 
Most brands are eager to obtain Tiffany's more distinctive colors such as the eggshell blue and the blue box. Bernd H. Schmitt wrote in his 1999 book "Experiential Marketing", "People have repeatedly placed gifts bought elsewhere into Tiffany's boxes to enhance their value."

But how did a blue product packaging box become the dream and aspiration of every girl? Charles Lewis Tiffany was passionate about the beautiful things in life and also discovered the most beautiful diamonds in the world. This was precisely the reason why he founded Tiffany's packaging. Charles Lewis Tiffany borrowed 1,000 dollars from his father and opened a "high-end goods" store at 259 Broadway in New York, starting his own business empire. Before long, the classic Tiffany packaging and its jewelry gained global recognition. 
Some people say that Tiffany chose its signature blue color to reflect the popular turquoise jewelry at that time, but no one knows for sure exactly why. What is certain is that this color immediately became Tiffany's trademark and also the trademark of the best jewelry in the jewelry industry. 
In 1886, Tiffany Company introduced diamond engagement rings, marking a turning point. The desire for the Tiffany Blue Box had become as important as the rings themselves. In 1905, Tiffany was regarded as the leading supplier of high-end jewelry in the United States. The following year, the New York Sun reported, "Charles Lewis Tiffany has something that you can never buy for any amount of money; he will only give it to you. This is the Tiffany Blue Box." 
In 1961, Paramount Pictures released "Breakfast at Tiffany's", a film based on Truman Capote's 1958 novel and starring the young Audrey Hepburn. For the first time in history, Tiffany's opened on Sundays and allowed filming. 
Now, Pantone has developed a color standard for Tiffany's patented blue No. 1837. Regarding Leatrice Eiseman, the executive director of Pantone Color Institute, it was said, "It evokes positive thoughts and reactions. Coupled with the status Tiffany has given it, this forms the perfect Tiffany gift box."